FotoFreo Discontinued. Finished and No More.

Below is a copy of the press release circulated by Jude Savage, Chair, Foto Freo Inc about the closure of the iconic festival of photography known as FotoFreo.

Foto Freo

Vale FotoFreo

The Board of FotoFreo Inc regrets to advise that FotoFreo, the festival of photography, will be discontinued.
The Board’s decision to not proceed with the event into the future is primarily because key funding was not renewed by one of the major sponsors and this in turn would make it more difficult to secure funding from other key partners.
FotoFreo has been going now for 10 years and there have been six festivals, and the event has grown with each successive Festival.
However, despite the success of the event, both nationally and internationally, recurrent funding (money committed to the event without having to apply for the funds each time) has not been secured from any of our major partners.
As an event FotoFreo relies substantially on the efforts of a large number of volunteers and a small number of paid employees.
However, a critical phase in the development of each Festival is the first 12 months after the last festival – the first year of the two year Festival cycle. It is during this time that most of the planning is done and where there is a continuity of effort required. This is probably the most critical period of the Festival cycle and where a component of core funding is now necessary.
In the earliest years of FotoFreo’s development this activity was undertaken by a small group of dedicated volunteers, in particular, Brad Rimmer, Graham Miller, David Dare Parker, Bob Hewitt, and later included Ben Walton, Seng Mah, Elizabeth McCaig, Lyle Branson and Brent Acie, but as the scope and scale of the Festival increased paid staff were necessary to undertake the work.
Another factor in the Board’s thinking was the decision by Bob Hewitt, who started the event in its current form in 2001 and has been associated with it ever since, to step aside to make way for a new Festival Director and his subsequent resignation from the Board. However, Bob did indicate that he would be happy to continue in a supportive role, particularly assisting a new Festival Director, if required.
FotoFreo was the first international photo festival in Australasia and one of the first if not the first in the South East Asian region. The pioneering nature of the event served as an inspiration for other festivals in the region.
FotoFreo successfully established its own identity amongst the growing ranks of photo festivals by the innovations and the risks it undertook. In particular, the commissioning of original work – Edward Burtynsky, Australian Minescapes (FotoFreo 2008), David Dare Parker, The Clubs (FotoFreo 2010), Martin Parr, No Worries and Bo Wong, Fremantle Markets Project (FotoFreo 2012). These exhibitions were funded without the help of government grants. Furthermore, books were published to accompany all of these commissions and exhibitions. These commissions all contributed to the cultural capital of Western Australia and indeed to Australia.
Another innovation was the focus given to photographers in the Asian region through group exhibitions from a number of countries, in particular China and most recently India. On each occasion a number of the photographers accompanied the exhibitions and spoke about the work during the Festival.
FotoFreo 2012 also saw the introduction of WA Life, a photographic competition that privileged WA photographers, and the highly successful FutureGen project that involved a partnership with the Pingyao Photography Festival in China and a cultural exchange between the two countries. These two events were set to become regular activities in future Festivals and for which ongoing sponsorship had been secured.
In recent years there was a growing awareness that the Festival was beginning to spread too widely and in the most recent evaluation of the event (of FotoFreo 2012) it was acknowledged that some consolidation was required and this was made clear to our sponsors.
In the end, however, the ongoing success of an event such as FotoFreo is determined initially by a small group of people and at least one ‘driver’, and at the scale of the current event such people must be appropriately remunerated. In addition, there are ongoing real costs of an administrative nature that need to be met.
On an optimistic note, I think it can be said that FotoFreo has played an important part in raising the awareness of photography amongst the wider public and made a positive contribution to the cultural landscape of Western Australia. The Board of FotoFreo are grateful to all our many volunteers, supporters and sponsors who have assisted us in realising the FotoFreo festival of photography over the past ten years and trust that they will continue to support many other photographic endeavours.
The only regret might be the loss of recognition that came with the event nationally and internationally over ten years or more of growth and development and for which there are few similar events in Western Australia, let alone Fremantle.
Jude Savage
FotoFreo Inc
Sponsors for FotoFreo

I’m A Photographer – No Bull

Is photography art? What about if you change a photo can you still call yourself a photographer?

These are some really big questions that will always split a room.

For me, my definition of a photographer is someone who captures a photo and then develops it into picture.

Looking through history this is exactly what a photographer would do. The process hasn’t changed a bit. The film was loaded into the camera and the photographer would set out and capture the images of life.  Back in the darkroom the film was processed and projected by an enlarger to be made into a photo using various techniques.

Today, photography is no different. Digital has changed the way we shoot but hasn’t changed the photographer. For me I still shoot like I have a film camera. I ensure my composition, exposure and focus are all set correctly in camera before I take the photo and the only difference is I don’t to have to bother with chemicals to process my image – its instant. I simply import my images into my favourite software and process them the way I interpreted the scene. The reason I do this is because I have found no camera will ever capture the scene the way I saw it.  I take the image and make it into a picture. So this makes me a photographer.

At this point you may be agreeing or disagreeing with me. Let me put it in perspective for you before we start bubbling over.

I will acknowledge there are many different types of photography out there. Not every type is the same.  Some forms of photography require specific processes whereas some require no processing at all.  Let me give you an example – photo journalism and documentary style photographers certainly don’t require much or in some cases any editing as the scene they present needs to show real life – how it happened. This wouldn’t be the case for a fine art photographer or digital artist. Just as the real life photographer capture the scene so does the creative photographer. The only difference is the creative photographer uses their imagination and art form to bring emotion and styling to the scene. The photo journalist will rely on the realism of the scene to bring an emotional reaction to the viewer. So really both sides can call themselves photographers, the only difference is the way they try to create emotion through their medium.

If you look through history, artists came in all forms. Painters, sculptors and even photographers would use their industry tools to create a piece of art which in most cases they would present to the world, hoping for some sort of emotional reaction. Today, photo journalists, documentary or fine art photographers are no different. Each still use their own industry tools to create emotion through their pieces of art. They simply use their tools differently.

For me I would call myself a fine art photographer as my main medium is photography. Photoshop is my studio and light is my canvas. I capture and frequently use textures and tones to create emotion within my scenes. I want to portray the way I perceive the scene to be.

Let me give you an example. In the scene below I saw a gritty, dusty bull. I wanted to portray the strong, steadfast masculinity of the bull against the soft background fog, floating precariously in the background. I used strong salty textures and extreme sharpness with black and white tones to separate the bull from the background.

I'm a Photographer - No Bull


I'm A Photographer - No Bull


If I didn’t process this image in my digital darkroom (Photoshop) I feel the story wouldn’t have been as strong. Sure, the original looks good but why stay with good when I can make it great and tell a better story? Isn’t that limiting my creative abilities? Would the world be dumbing me down saying “that’s not a photo?!” I hope my explanation on a photographer will change that.  What are your thoughts?

This is my view, I can’t really speak for all photographers out there but I would like to say I am an artist. I’m a photographer – no bull!


Photographed using the Fujifilm X-Pro 1

Until Next Time – Happy Shooting.

Photography Competition – Hey, Hot Shot!

After working on a recent wedding most of the night I decided to take a break and enter a photography competition. I found myself catching up on emails after being distracted from a photo competition search on google. To my surprise I opened an email from Photojojo and found a link to a Jen Bekman Project called Hey, Hot Shot.

With a competition name like Hey, Hot Shot I knew that this photography challenge was going to be a little different.

I had a quick read of the main page and was surprised to hear that this was more than an ordinary photography competition – “Hey, Hot Shot! provides an ongoing platform for photographers at all stages of their career by providing unrivaled exposure, support and recognition through Bekman Projects (which also includes Jen Bekman Gallery and 20×200).” I continued reading…”Each year, one talented image maker will receive a $10,000 honorarium, in addition to the hallmark awards Bekman Projects offers.”

I was sold. I had to enter! I decided to visit the archives for this competition. Below are the five photos which formed one entry into the competition.The competition closes the 14th November 2012. For more information check out the Hey, Hot Shot website.

water calm

“Hudor Calme”






Parts of this text forming this post were taken from Hey, Hot Shots! website.

Until next time – Happy Shooting!

John Butterill’s Virtual Photo Walks

Google has just released their latest video – John Butterill’s Virtual Photo Walks. I am quite proud to have been involved in Virtual Photo Walks by conducting a few walks in Fremantle, Western Australia with Paul Pichugin. I was really pleased to see myself and my name mentioned briefly in the video (0.39 seconds into the video and a bit later with my name). Interacting with like minded people is what I love about Google+. So if you haven’t joined Google+ be sure to jump on board.

Below is a brief explanation taken from the Virtual Photo Walks About page on Google+

+Virtual Photo Walks is a project to allow people using Google+ to be interactive citizens again. Utilizing the hangout feature and smart phones, people are able to visit and interact with smart phone enabled photographers to see places and people they use to, see things that they might not have had the chance to see.

It is a not just a service for those who are hospitalized or cannot go out into the community, but also for the many who just need a break in their day. It is a way to lend a helping hand by providing a window to places and things most of us take for granted. A truly interactive experience.

Check out the video below and be sure to walk the walk for those who can’t.

One Year Anniversary Google+ Photo Walk in Fremantle WA

What a successful event! I would personally like to thank all of the 25 or more photographers who made it to the One Year Anniversary Google+ Photo Walk which I hosted with Paul Pichugin in Fremantle, Western Australia.

I managed to meet more than 24 new faces and a few old mates as we casually strolled Fremantle Fishing Boat Harbour and the streets of Fremantle. Amazing we even met a few photographers along the way who had no idea about the event but still decided to join us for the entire walk and breakfast!

Hats off to Google for the amazing platform which enables photographers to connect and share photos anywhere.

Over the weekend I am looking forward to seeing some of the amazing photographs from the many talented photographers who came to the event. You will be able to see what happened at the event as Google recently released a new Events feature on Google+. Users were able to connect to the event live from their mobile devices by selecting a Party Mode which allowed uploads of photographs and video. To see the some photos and video go here.

If you missed out on the walk don’t worry. There will be another photo walk planned later in the year. At this stage the location will most likely be around the Perth Hills although this will be advised later on.

Here is a quick shot from a mobile (excuse the quality) of some of the photographers who stayed on for breakfast after the event.

Now I’m off to Albany to photograph some whales so I hope to see some photos later on tonight.

Until then.

Happy Shooting.

The Google+ One Year Anniversary Photowalk with Leigh Diprose and Paul Pichugin

Do you want to take photos like this?

Leigh Diprose and Paul Pichugin will be hosting the Google+ One Year Anniversary Photowalk here in Fremantle, Western Australia

A photowalk is basically a bunch of photographers meeting together to photograph an area. Photowalks are a great way to meet other like minded people who share the same passion of photography. It doesn’t matter if you are a beginner or a professional photographer – you are all welcome to come along. For me this is the perfect way to meet other local photographers!

If you are interested in coming along then feel free to join Paul and myself at this free event.  The details are listed below.

The Details:

When: Saturday, June 30, 2012, 7:00am (sharp)

Where: Fremantle Fishing Harbour

SIGN UP and register: CLICK HERE

The Event: Sunrise is at 7.17am. The main photography shoot will be around Fremantle Boat Harbour at sunrise followed by a walk into the City of Fremantle capturing some of the old buildings. We will then finish at 9am for breakfast at The Attic in Fremantle (Bannister Road, Fremantle) were we can sort through photos, mingle and enjoy great food and coffee.

Paid and Free Parking can be found around the city.  Also not listed on the map is a multi-story car park on Collie Street.

What to Bring – Camera and any photography equipment like memory cards, tripod, batteries etc…., money for breakfast (at The Attic) and a good pair of walking shoes.

For additional information on Fremantle’s Fishing Boat Harbour you can visit the following website –

If you have any questions please contact myself or Paul by posting a comment below this post.


Leigh Diprose

Google+ One Year Anniversary Photowalk

Do you want to be part of the LARGEST Photowalk in the world? 

Then sign up for the free event I will be hosting in Fremantle, Western Australia.

To let me know you are coming please sign up at the following link – Get me involved!

The Details:

When: Saturday, June 30, 2012, 7:00am

Where: Fremantle Fishing Harbour

The Event: Sunrise is at 7.17am. The main photography shoot will be around Fremantle Boat Harbour at sunrise followed by a walk into the City of Fremantle capturing some of the old buildings. We will then finish at 9am for breakfast at the Attic in Fremantle (upstairs) were we can sort through photos, mingle and enjoy great food and coffee.

More Info:

About Leigh Diprose: Who is he?

About Fremantle:   Fremanlte Fishing Boat Harbour

Attic Menu: The Attic Breakfast Menu

Parking: Parking and Travel Options

More Info: Google+ Photowalk Page